Ever wondered who is more active on social media: Or what women use social for vs men? Women are more vocal, expressive and willing to share.
In other words, women are biologically wired for social networking. Men, by contrast, use social media to gather the information they need to build influence.
Social media helps them perform research, gather relevant contacts and ultimately increase their status. While this explains how they use it differently, but do you know who is more active on social media: Men and women have varying degrees of online activity across different sites.
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Behind every social media platform stand millions of women — and they certainly seem to love their mobile phones. But the tables turn with Reddit, YouTube and music-based social networking sites in which men are found to be the savviest networkers.
Pew, Nielsen, and Burst Media data depict some other impressive stats about male vs. In checking out their sources and data pointswe discovered that women are more likely to interact with brands via social media than men.